CURRENT ASPECTS OF SUSTAINABLE BUSINESS DEVELOPMENT ACCORDING TO ESG STANDARDS IN UKRAINE

Purpose. The study aims to determine the relationship between integrated ESG index and company's financial performance. Based on set goal, our tasks were: approbation of toolkit confirm hypothesis regarding presence a positive company‟s return assets (ROA). Also, we seek or refute that companies with higher more often implement initiatives based principles are socially responsible market participants than their competitors. Design/methodology/approach. methodological basis work was an empirical sample open data 56 enterprises operated in Ukraine 2020. source obtaining panel is “Report level transparency Ukrainian companies” indicators included sample, obtained by authors from database: e-data. Summarize advantages disadvantages contributions entity‟s paid capital as financing investment activities. Mathematical statistical processing results carried out using correlation regression analysis methods. Findings. As result assessing profitability assets, can state moderate these features. A value contributes increase index. In analyzed see indicator encourages actively direct investments projects programs oriented initiatives. It also worth noting integral influenced other characteristics did not evaluate this study. Practical implications. have practical orientation use forming strategy making decisions owners, top management, investors. Originality/value. Our evaluates impact ROA activity We hypothesized intensifies increases. part analysis, test about indicator: